Unfair competitive advantage
We avoid fluffy marketing bullshit. Instead we look to understand the detail and technicalities of what you do and why it’s special. Because then we can better harness creativity to deliver more effective marketing campaigns. Great for you, unfair for the competition.
The formula for B2B success
Everything we do is guided by the approach “relevant + engaging = effective”. This ensures that we balance technical understanding and credibility with the best possible creative thinking.
Only specialists need apply
Throughout the agency we’re careful in only hiring specialist marketers and creatives who have a natural interest in technical, complex subject matter.
This is a win for everyone, as it means our clients work with an agency team that’s genuinely interested in what your business does – not churning out mediocrity while they wait for the next “exciting” B2C brief.
Our Leadership Team
Mark Lesniak
Creative Director
Mark is joint founder of Lesniak Swann and brings 20 years blue-chip experience across a wide range of disciplines. With experience at London agencies Grey, Leo Burnett and Ogilvy & Mather, Mark’s focus is on delivering big, digital-first creative ideas.
Alex Swann
Managing Director
Alex is joint founder of Lesniak Swann, and is responsible for the strategic direction of the business and its clients. With experience client-side in the financial sector, Alex always keeps one eye on the clients’ return on marketing spend.
Rob Morris
Chariman
Rob Morrice has worked in the media and marketing industry since he was 14. (Admittedly, his first role was selling newspapers.) He became a journalist before switching to the dark side as an advertising agency copywriter. He’s built three successful agencies – including iconic B2B agency Stein IAS, which he grew from obscurity to fame over 18 years. He’s now an agency growth advisor and chairman of Lesniak Swann, and chairman at The Drum.
Jo Holdcroft
Client Operations Director
Jo has always worked in the industry on agency side and enjoys the variation of work that comes from this. As Client Operations Director, Jo oversees the agency’s client operations and leads the account management function ensuring seamless delivery, operational excellence, and consistently high standards across all creative client accounts.
Melanie Carey-Yard
Client Services Director
Mel has over 20 years of B2B agency experience spanning engineering, manufacturing, construction and tech. She has steered global brand and creative strategy and campaigns for international manufacturing giants such as Grundfos, Vaillant Group, and Shell.
Matt Hicks
Commercial Director
Matt has over a decade of experience working in global roles for businesses including ALE and Mammoet. He has run large-scale brand and demand campaigns, and was at the vanguard of social media marketing when it emerged as an effective marketing channel - but won’t tell us how long ago that was.
Maggie Morrissey
PR & Content Director
During a 20 year+ career in B2B PR, Maggie has worked with industry leading companies including Armitage Shanks, Finning UK & Ireland, and Schneider Electric. She has extensive media contacts in the architectural, construction, energy, environment and manufacturing media.
News, views and how-tos
Proud as punch to be a B-Corp
We want Lesniak Swann to have a positive impact on the world. So we work hard to maintain the high standards of social and environmental performance, transparency and accountability that’ve won us B-Corp status.
Lesniak Swann’s deep understanding of the construction sector and their creative-meets-strategic approach helped us to elevate our brand presence. The team are extremely dedicated and delivered a remarkable media reach. Samantha Hill Head of Marketing, Reynaers UK
The team has been a joy to work with. Our debut campaign with them was an unqualified success, helped set new sales records for M&S Corporate Gifts, and led to our relationship becoming ongoing. Roshni Patel Marketing Manager, M&S Corporate Gifts
The team’s campaign was exactly what we were after in terms of establishing Avantis Education as a pedagogical thought-leader. The content made a real impact on our audience, and set a very high bar for our future campaigns. Gillian Rhodes CMO, Avantis Education
The campaign was thoughtfully planned and beautifully executed. It bolstered our thought-leader credentials, generated lots of positive engagement, and shifted customer conversations – exactly what we wanted. Katy Colman Enterprise Marketing Manager, TalkTalk Business
The team nailed it. They created a strategy that considered and catered to our key personas and their challenges at a turbulent time, when roles, wants and needs are so in flux. B2B Marketing Lead Uber for Business