Our sole purpose is to help B2B organisations improve their marketing communications in often complex and always-changing environments. We do this by using insight, creativity and technology at all stages of the customer journey, from initial awareness to repeat business.
You often see B2B markets split by type, position, company, job, seniority. All useful stuff. But it’s easy to forget that effective B2B communications rely on a connection between at least two humans. This underpins everything we do.
We maintain a constant focus on your audience, the messages you want to communicate and the actions you want them to take.
By treating your target audience as real people, with thoughts, emotions and motivations, and applying this understanding with intelligence, creativity and dependability, we make your marketing communications and technology work better to deliver competitive advantage for your business.
Mark Lesniak and Alex Swann (our founders) met in 1978, but it took them a while to start the agency.
When they did in 2002, the first office was an old tyre garage in Stoke, with wireless phones that, they discovered, even stayed within range from across the road in the pub.
As a young ad agency with clients across many sectors, we focused on the audience and the message, creating work that pushed benefits and drove results, no matter what the industry.
For every project that came in, our first step was to understand and define the challenge, to discover the insights we needed to engage the audience and motivate them to do something. This is still our approach today. We invest time to define the challenge and discover the human insights because we know it’s the best way to drive returns.
By 2005 we were winning effectiveness awards for our digital work. In 2006, we were the first agency in Europe to buy space on the Facebook wall (despite one of our founders refusing to believe that posting photos of yourself on the internet would ever take off).
Because they increased the accountability and effectiveness of our campaigns, we started to build landing pages. This is standard practice now, but was pretty innovative then.
Since then, we have built many websites, applications and other systems, often on a global scale.
Here is some of our favourite work over the past years.
Most of our clients work for business-to-business organisations.
They value analytical and creative thinking and recognise that an agency is a partner that adds value, not a production supplier that represents a cost saving. They want a long-term relationship, rather than chopping and changing to constantly drive down costs.
Many have been with us over a decade. Some for close to 20 years. The list includes major global names like Saint Gobain and Michelin from as far away as Florida and Australia, alongside some smaller dynamic companies from just up the road.
Whoever they are, we ensure no client accounts for more than 15% of our turnover, helping to preserve our integrity and protect our independence.
The only two rules we insist on are that we enjoy working with them and they value what we do.
Our team is roughly split into thirds between account/project managers, creatives and programmers.
We extend our human philosophy to our team: We do our very best to help them enjoy the work they do. Enjoyment leads to engagement and commitment, which combine to produce effectiveness.
By prioritising our teams’ quality of life, we ensure they maintain their passion for the work, continually improving their skills and knowledge to deliver outstanding results for our clients.
In doing this, we focus on three broad areas:
- Freedom and responsibility
- Training and development
- Real life and rewards
Read more about working culture.