Contractors are often under pressure to complete their work to tight schedules without compromising the quality of what they do. This can be the case whether they’re prosumer one-man-bands, large scale main contractors or any point in between.
Time is money, so they don’t want to be chasing down which products are available at different distributors or having to return to a job because there’s a problem with what they have installed.
Products need to perform well for the specialist application they’re designed for, be easy to work with and meet the demands of their clients.
We help businesses show how they meet the needs of contractors – and make their lives easier – to maximise the impact of marketing activity.
Carrying a bit of extra weight
F.Ball – communicating why the yellow bucket is better value.
Our work to communicate why F. Ball sells flooring adhesive in litres and not kilograms required a highly visual style to get across what can quickly become a complicated message – that despite appearances, 15kg of adhesive was in fact poorer value for flooring contractors than 15l.
They always said doors would open for me
JELD-WEN – driving sales with commercial project contractors.
We developed a turnkey strategy, positioning and creative package to support JELD-WEN’s push into the commercial sector. Central to this was understanding exactly what contractors wanted, and how JELD-WEN could stand out in a fragmented and competitive doorset market.
Everyone knows Dave
Nuaire – standing out in a traditional market.
We brought some personality to Nuaire’s product launch so that it cut through in the crowded yet traditional HVAC industry. DAVE (Dynamic Attenuated Ventilation EC technology) made good use of a teaser and main launch campaign to generate over £2.4 million in quotes in just 12 weeks.
This is our Terrain
Polypipe Building Services – reviving an old favourite.
Polypipe’s Terrain brand of drainage pipes is one of the oldest and best known in the building service contracting industry. But without any marketing focus in recent years its reputation was not as strong with younger contractors.
This is Our Terrain rectified that, providing an overarching creative idea that has been deployed across multiple different brand and product campaigns.