Thought Leadership
Unfair competitive advantage
We’re the B2B marketing agency for brands that operate in complex or highly technical sectors.
Who we are
We believe that the most effective B2B marketing combines strong technical understanding with fresh, exciting creative ideas.
Our services
From rebrands to event stands; from PR to CRM. We’ve done – and do – it all.
Strategy
Joined-up thinking from seasoned B2B marketers. We’ll find the most effective ways to build distinction and differentiation in your target markets.
Brand development
Build a brand moat that drives business value and greater marketing return on investment. We’ll develop the full package including positioning, messaging and visual identity.
Creative
Inspiring creative ideas that drive campaigns to greater success. Our EPIC concepts are built for use across brand and demand activity for ultimate creative effectiveness.
PR and media relations
Earn trust and build share of voice with key media. Our specialist writers have an impressive network of connections across trade media, influencers and national journalists.
Website build and digital setup
Whatever your goals, we have the digital solution to suit. From UX-led websites to ingenious martech stacks, our digital projects are as effective as they are easy to adopt.
Go to market
Demand generation. Thought leadership. Brand awareness. Our GTM track record speaks for itself, with £millions in sales pipeline and revenue generated for clients.
Content
Ignite your campaign with smart, scroll-stopping owned across the customer journey. From snackable short form video to technical white papers and CPDs.
Sales and marketing alignment
Commercially focused thinking that aligns marketing with sales and the wider business. Ensuring maximum effectiveness and benefit to the bottom line.
A few recent, shiny awards
Best PR Campaign - Bronze
Business-to-Business Master
PR agency
of the year
Best Mid-Range Budget Campaign
Best Go-to-Market Campaign
B2B Energy & Utilities
B2B Limited Budget
B2B Most Creative Humour
Challenger Brand
Internal Activation
Best Campaign That Never Ran
Don’t just take our word for it…
Reynaers
Lesniak Swann’s deep understanding of the construction sector and their creative-meets-strategic approach helped us to elevate our brand presence. The team are extremely dedicated and delivered a remarkable media reach.
Samantha Hill
Head of Marketing, Reynaers UK
TalkTalk Business
The campaign was thoughtfully planned and beautifully executed. It bolstered our thought-leader credentials, generated lots of positive engagement, and shifted customer conversations – exactly what we wanted.
Katy Colman
Enterprise Marketing Manager, TalkTalk Business
Lesniak Swann went far beyond our expectations. The campaign gave us a standout presence in a crowded market. It perfectly captured our challenger mindset and, most importantly, got our audience talking!
Jayne Jones
Marketing Manager
Lesniak Swann struck the perfect balance with this lead-gen campaign. We grabbed our audience’s attention, then expertly won their trust. Awareness and authority, built simultaneously!
Andy Mudie
Head of Marketing UK & Ireland, ETEX Building Performance
Lesniak Swann helped us cut through the noise with a clever, creative launch campaign. ‘Make Light Work’ gave both our customers and sales team an easy introduction to an unfamiliar product.
Gemma Scott
Marketing Communications Manager, BMI Group