Thought leadership events and workshops

Leadership and workshops events

The world of B2B marketing is constantly evolving; in order to quench our thirst for knowledge we regularly host thought leadership events and workshops to ensure we consistently give our clients an unfair advantage over their competitors.

Open to Lesniak Swann clients, the events provide an insight into the latest thinking and trends in marketing strategy, campaign planning, implementation and analysis. The courses vary with some aimed at senior marketing leaders, and others specifically tailored for those working in marketing executive or middle management roles.

Led by thought provoking and trailblazing industry leaders, the events provide an opportunity for attendees to gain new skills and insights that will enable them to grow and develop their professional capabilities and help to advance their careers.

Next event

NEXT EVENT

Insight with Anthony Tasgal

Date: 18th November, 2021

Time: 9.30am – 5.00pm

Venue: Middleport Pottery Museum, Stoke-on-Trent

Often described as the halfway house between marketing and creative, true ‘insight’ can be elusive. The success of a campaign is often determined by its ability to identify key insights and purpose.

This course promises to inspire attendees as well as providing tips for creative thinking and developing skills to identify and create insights. Suitable for senior marketing personnel, the course provides an intensely practical approach to unlocking business problems using the power or playful creativity, and is based on Tas’ award winning book, ‘The Inspiratorium.’

Anthony Tasgal is an award winning author. He is a Course Director for the CIM [Chartered Institute of Marketing] and the MRS [Market Research Society], The Civil Service College and the IOIC, specialising in Storytelling, Behavioural Economics and “Insightment” working in UK, Europe, US, Australia and China. He is a long term Ad Agency Planner and Strategist and regularly speaks at international conferences. He is also an occasional contributor to Talk Radio, on the subject of marketing, advertising and the foibles of human behaviour.

Note: places are limited so early booking is advised.

Next event

NEXT EVENT

The Power of PR – choosing the right tactics for media coverage and beyond

PR is a powerful tool in B2B marketing and goes far beyond getting media coverage. PR builds and protects reputations. It enables companies to communicate capabilities and expertise. And most importantly PR attracts new customers and nurtures existing ones.

There isn’t a one-size-fits-all approach when it comes to PR. Instead there’s a combination of tactics and techniques that can be shaped to support business goals and wider marketing strategy.

Our in-house PR experts will take centre stage at our next exclusive client event, sharing insights on how relevant and engaging PR and content can build competitive advantage.

Drawing on decades of international experience with a range of major B2B brands the team will deliver an interactive workshop focussing on:

  • Principles behind PR planning
  • Choosing the right tactics
  • Developing a PR campaign plan
  • Implementation and campaign evaluation

This event is designed for marketing managers and assistants who have responsibility for the delivery of PR within their organisation or managing the relationship with an external agency.

Our experience shows that when it comes to PR the opportunities for B2B organisations go far beyond generating media coverage. This insight session will give attendees the knowledge and tools to create, deliver and cultivate a robust B2B PR plan.

Interested? Contact your account manager to book your place today.

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