The world of B2B marketing is constantly evolving; in order to quench our thirst for knowledge we regularly host thought leadership events and workshops to ensure we consistently give our clients an unfair advantage over their competitors.
Open to Lesniak Swann clients, the events provide an insight into the latest thinking and trends in marketing strategy, campaign planning, implementation and analysis. The courses vary with some aimed at senior marketing leaders, and others specifically tailored for those working in marketing executive or middle management roles.
Led by thought provoking and trailblazing industry leaders, the events provide an opportunity for attendees to gain new skills and insights that will enable them to grow and develop their professional capabilities and help to advance their careers.
Date: 18th November, 2021
Time: 9.30am – 5.00pm
Venue: Middleport Pottery Museum, Stoke-on-Trent
Often described as the halfway house between marketing and creative, true ‘insight’ can be elusive. The success of a campaign is often determined by its ability to identify key insights and purpose.
This course promises to inspire attendees as well as providing tips for creative thinking and developing skills to identify and create insights. Suitable for senior marketing personnel, the course provides an intensely practical approach to unlocking business problems using the power or playful creativity, and is based on Tas’ award winning book, ‘The Inspiratorium.’
Anthony Tasgal is an award winning author. He is a Course Director for the CIM [Chartered Institute of Marketing] and the MRS [Market Research Society], The Civil Service College and the IOIC, specialising in Storytelling, Behavioural Economics and “Insightment” working in UK, Europe, US, Australia and China. He is a long term Ad Agency Planner and Strategist and regularly speaks at international conferences. He is also an occasional contributor to Talk Radio, on the subject of marketing, advertising and the foibles of human behaviour.
Note: places are limited so early booking is advised.