The world of B2B marketing is constantly evolving; in order to quench our thirst for knowledge we regularly host thought leadership events and workshops to ensure we consistently give our clients an unfair advantage over their competitors.
Open to Lesniak Swann clients, the events provide an insight into the latest thinking and trends in marketing strategy, campaign planning, implementation and analysis. The courses vary with some aimed at senior marketing leaders, and others specifically tailored for those working in marketing executive or middle management roles.
Led by thought provoking and trailblazing industry leaders, the events provide an opportunity for attendees to gain new skills and insights that will enable them to grow and develop their professional capabilities and help to advance their careers.
An introduction to Behavioural Economics
and why it changes EVERYTHING
Venue: The Upper House, Barlaston, ST12 9AE
You may have heard of the “nudge” theory or ‘thinking fast and slow’ and wondered why organisations focus on the emotional part of the brain instead of the rational part when seeking to stimulate better sales and improve brand bias.
Learning how to change behaviour and understand how people choose a particular brand or product is pivotal – as is knowing that we don’t think the way we think that we do!
This provocative course provides a treasure trove of insight for marketeers to help increase the effectiveness of campaigns. We will reveal why appealing to the emotions is crucial and why we should distinguish what people do from what they say, and the whole range of unconscious biases that affect our decision-making.
Anthony Tasgal is an award winning author. He is a Course Director for the CIM [Chartered Institute of Marketing] and the MRS [Market Research Society], The Civil Service College and the IOIC, specialising in Storytelling, Behavioural Economics and “Insightment” working in UK, Europe, US, Australia and China. He is a long term Ad Agency Planner and Strategist and regularly speaks at international conferences. He is also an occasional contributor to Talk Radio, on the subject of marketing, advertising and the foibles of human behaviour.
To reserve your place get in touch with your Account Manager.
Note places are limited so early booking is advised.