B2B industries can be complicated, which means a lot of marketing activity is focused on communicating how brands can best solve that complexity.
PR plays a key role in doing this effectively – bringing complicated, technical subject matter to life in ways that help to put your brand top of mind. Furthering reputations as the go-to experts for your customers.
Doing this well takes not only writing ability but also an inquisitive nature about the subject matter. Because without the ability to understand the details of a topic, the work we produce is less likely to hit the mark with your audience.
Good old fashioned media relations skills are also key, as having the experience to successfully pitch stories to editors and influencers can make the difference between a good campaign and great one.
It’s a winning formula that has allowed us to deliver great results for the likes of Finning UK and Ireland, Polypipe Building Services, Reynaers Aluminium and Mammoet.
Industry thought leadership
Finning UK & Ireland – powering awareness of engineering expertise.
Using what some may see as old-school media relations techniques alongside modern tactics, we’ve enabled Finning, the world’s largest distributor of Caterpillar equipment, to re-engage with key influencers across traditional and digital channels. Helping to increase the quality of output, positive coverage and share of voice in their target media – ultimately leading to more high value enquiries.
Lower carbon specification
Reynaers Aluminium – supporting clear communications on Part L changes.
Upcoming changes to the Building Regulations Part L meant more energy efficient buildings, but different product requirements. We delivered a range of PR, creative and events activity to help specifiers understand how this will help with their sustainability goals and highlight Reynaers as the go-to expert. With the end result that Reynaers gained great levels of high quality engagement with specifiers who could make or break their involvement in high profile commercial projects.
Smart use of content
Mammoet – staying connected with customers not in market
A substantial number of Mammoet’s customers can go years between purchase requirements – and therefore when they will seek to engage with Mammoet. Our content and media relations work helps them to ensure they maintain awareness with key audiences even when they’re not in market, so that Mammoet are the experts they call when they do need help.
Driving project enquiries
Polypipe Building Services – creating leads for Polypipe’s RMI specialism
Refurbishment and maintenance projects in large buildings can be complex and disruptive, and so Polypipe Building Services developed a way to help ensure drainage system replacement could be completed more efficiently. Our multi-channel content campaign delivered great commercial results, with a £multimillion enquiry pipeline from a range of main contractors and building services specialists.