With 64 licensees globally, all manufacturing a variety of Michelin Lifestyle products, Michelin wanted to ensure that their brand and products were promoted effectively and consistently online.
Initially, Michelin Lifestyle were considering two separate global websites;
- one to deliver product information to their consumer market
- one to support retailers in consistently promoting the MICHELIN brand
After initial discussions and research into each market place, we suggested that Michelin Lifestyle could deliver everything they needed with one website, which would act as a single point of reference for everything related to Michelin Lifestyle. And so began a journey to deliver a unique website that would uphold Michelin’s values of quality, innovation and performance.