Lady dancing in front of doorway

Building PR buzz around sector expertise

Client

Reynaers

Sector

Construction

Services

Strategy
Creative
PR and content
Campaign delivery

What we did (in a nutshell)

A campaign positioning Reynaers Aluminium – manufacturer of windows, doors and facades – as a trusted voice on building regulation changes. Led by our PR team, the project stretched across social media, direct mail, press coverage and in-person events.

CMA Winner 2023

The Drum Awards Bronze

Tall Buildings Award 2024 Finalist

magazine article with statistic 'Reach 8,020,000'
“Lesniak Swann’s deep understanding of the construction sector and their creative-meets-strategic approach helped us to elevate our brand presence. The team are extremely dedicated and delivered a remarkable media reach.” Samantha Hill Head of Marketing, Reynaers UK

40%

Share-of-voice achieved in trade press

800,000

OTS across highly targeted print and digital media

~200%

Amount webinar audience sizes exceeded targets

~500%

Uplift in website traffic during campaign

magazine article with statistic 'placements 466' magazine article with statistic 'PR outputs 40'

Outreach, education and the careful building of trust

Process

Campaign strategy and planning
PR and media outreach
Social media activity
Event planning and execution
Video production
Website development

Featured in

Glass Times

The Challenge

Revisions to Part L of the UK Building Regulations posed significant challenges for Reynaers’ customers and stakeholders – including architects, fabricators and developers. 

This audience needed two things: clear guidance on how the changes would impact their projects, and assurance that Reynaers’ products were 100% compliant with the new rules. 

This critical moment called for a comprehensive campaign to educate and inform, and to reinforce Reynaers’ position as an industry leader.

The Response

Lesniak Swann worked closely with the Reynaers team to design, execute and optimise an impactful multichannel campaign. 

Key activities included in-person roadshows; webinars; digital and print advertising; and a campaign landing page featuring FAQs, videos and downloadable resources. 

PR efforts amplified Reynaers’ voice across trade media, achieving 800,000 OTS against a target of 500,000 OTS.

Social media and direct marketing further expanded reach, while roadshow events provided engaging, face-to-face expertise. 

By the campaign’s close, Reynaers was firmly established as a trusted guide for navigating regulatory changes – and the brand’s relationship with its audience had deepened.

PR efforts amplified Reynaers’ voice across trade media, achieving 800,000 OTS against a target of 500,000 OTS.