Outreach, education and the careful building of trust
Process
Campaign strategy and planning
PR and media outreach
Social media activity
Event planning and execution
Video production
Website development
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The Challenge
Revisions to Part L of the UK Building Regulations posed significant challenges for Reynaers’ customers and stakeholders – including architects, fabricators and developers.
This audience needed two things: clear guidance on how the changes would impact their projects, and assurance that Reynaers’ products were 100% compliant with the new rules.
This critical moment called for a comprehensive campaign to educate and inform, and to reinforce Reynaers’ position as an industry leader.
The Response
Lesniak Swann worked closely with the Reynaers team to design, execute and optimise an impactful multichannel campaign.
Key activities included in-person roadshows; webinars; digital and print advertising; and a campaign landing page featuring FAQs, videos and downloadable resources.
PR efforts amplified Reynaers’ voice across trade media, achieving 800,000 OTS against a target of 500,000 OTS.
Social media and direct marketing further expanded reach, while roadshow events provided engaging, face-to-face expertise.
By the campaign’s close, Reynaers was firmly established as a trusted guide for navigating regulatory changes – and the brand’s relationship with its audience had deepened.