Seizing the moment for specialist software
Process
Market research
Campaign planning
Creative development
Content creation
PR and media outreach
Campaign activation
Campaign optimisation
The Challenge
KBR sought to establish CleanSPEND as the leading tool for accurately measuring carbon emissions across offshore energy projects. The challenge was twofold: first, to demonstrate the software’s superiority over existing methods; second, to generate high-quality leads from key decision-makers in the sector.
Offshore energy projects are vast and complex, making carbon measurement difficult. Regulatory scrutiny and sustainability commitments were increasing, but many industry professionals didn’t have confidence in the existing solutions. KBR needed to seize the moment and position CleanSPEND as the definitive answer.
The Response
We developed ‘Clear on Carbon’, an integrated demand-gen campaign.
The campaign included a thought-leadership whitepaper, positioned as a sector-defining resource; a targeted PR push that secured editorial placements in key offshore trade media; and LinkedIn ads that drove prospects to a gated landing page. All of it wrapped up in a striking and evocative creative concept.
This omnichannel approach drove exceptional engagement, generating 34 MQLs and a £2.4m sales pipeline – a full million over the campaign target.