two people high-fiving in a group environment with ANS branding overlaid on the image

Website transformation fuels 218% uplift

Client

ANS

Sector

Technology

Services

Strategy
Digital build and set-up
PR and content

What we did (in a nutshell)

ANS needed a website and martech overhaul to engage both SMEs and enterprises. We restructured content, refined messaging, and optimised tracking – delivering 218% more leads and 65% more organic traffic

collection of page designs from the ANS website
“The team were detail-obsessed and totally customer-focused, building out comprehensive user journeys for the new site, and planning, designing and delivering it from there. The site already receives more qualified leads from SMEs – which we’re now able to confidently report on, thanks to the new martech stack.” Sophie Cornock Integrated Marketing Director, ANS

218%

Increase in form submissions

65%

Increase in organic search traffic

38%

Increase in pages per session

Rethinking UX and martech for maximum impact

Process

Audience, brand and content workshops
Messaging framework creation
Information and product architecture
UX planning and wireframing
Website copywriting and development
Marketing automation integration

The Challenge

Digital-transformation consultancy ANS had recently acquired UKFast, expanding its offering beyond enterprise clients to include SMEs. However, its existing website and martech setup didn’t reflect this shift, making it difficult for SMEs to engage.

The challenge was twofold. Firstly, the website structure needed to clearly differentiate the two audiences, while maintaining a cohesive brand identity.Secondly, the martech stack had to enable seamless lead capture, tracking and reporting across both segments.

ANS set ambitious targets, including a 15% increase in visitors, a 25% uplift in engagement, and a 100% boost in lead generation.

The Response

We rebuilt ANS’s website architecture and martech stack to create a seamless user experience, focused on generating conversions. 

For the website, we developed a brand-new information architecture, ensuring clear navigation for both SME and enterprise prospects.

We then transformed the martech set-up, integrating web forms with Pardot; enhanced tracking via Google Tag Manager and Analytics; and refining the existing reporting processes.The result? A 218% increase in form submissions and 65% more organic traffic – in just the first three months.

We rebuilt ANS’s website architecture and martech stack to create a seamless user experience, focused on generating conversions.