Integrated campaign drives £1m+ leads

Client

FSi Promat

Sector

Construction

Services

Strategy
Creative
PR and content

What we did (in a nutshell)

We developed the ‘Leave No Gaps’ campaign to establish FSi Promat as the go-to experts in facade cavity barriers. We leveraged their fire protection expertise to generate significant leads and industry recognition.

“Lesniak Swann’s campaign brought an ingeniously fresh perspective to our brand that made us stand out in a competitive market. They gained us quality leads and wider industry recognition.” Emma Taylor Marketing Manager, FSi Promat

£1m+

Quality leads generated

7

Industry award nominations

Establishing expertise in a competitive market

Process

Market research
Concept development
Content creation
Campaign execution
Targeted advertising
PR outreach
Campaign optimisation

The Challenge

Fire-protection specialists FSi Promat were expanding into the facade cavity-barrier sector, but they faced low brand awareness and stiff competition from more established players. 

The target audience – primarily building-envelope contractors – often lacked fire-protection expertise. They needed reliable guidance in selecting and installing effective cavity barriers.

The Response

Our ‘Leave No Gaps’ campaign took an integrated approach to positioning FSi Promat as industry experts. The campaign emphasized the critical role of cavity barriers in fire safety, with a fun creative concept that featured actual FSi Promat employees pressing tightly together – in other words, leaving no gaps, just like FSi Promat products.  

The integrated campaign spanned print and digital advertising; a targeted LinkedIn campaign; thought-leadership content, including whitepapers; and a PR campaign.

Our omnichannel approach ensured FSi Promat’s messaging reached cladding contractors in the right places, at the right times.

Our integrated approach ensured FSi Promat’s messaging reached cladding contractors in the right places, at the right times.