Client
Bluprintx
Sector
Consultancy
Process
Product Architecture, Information Architecture, UX Planning, Wireframing, Web Design and Development
Headquartered in Liverpool, Bluprintx designs and delivers business growth by connecting the dots between people, workflow, technology, and data. A rebranding (and a huge traffic increase) for the next big name in business-growth expertise.
The challenge
Bluprintx comprised five standalone businesses. For Bluprintx to take on its heavyweight rivals, these needed combining – thoughtfully – into a single, confident master brand.
Our response
- We designed a product architecture that weaved Bluprintx’s disparate offers into a seamless whole.
- Developed a slick, beautiful new website to set out Bluprintx’s stall.
- Reimagined the existing UX and information architecture, making a complex offer feel simple.
- Propelled Bluprintx 2.0 into the world looking makeover-fresh: new logo, new look-and-feel, new brand guidelines.
- Created powerful launch assets – including an attention-grabbing brand video – helping our B2B rebranding achieve lift-off.
The reaction
“The team’s commitment to excellence, attention to detail, and tireless efforts have resulted in a website that now represents our brand in the best possible way. It’s a true reflection of our company’s values and culture, and I could not be more proud of it.”
Lee Hackett, Group CEO, Bluprintx.
