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Our insights

News, views and how-tos from the Lesniak Swann team. We find it hard to keep exciting discoveries to ourselves. So here’s where we share the latest learnings from our adventures in B2B.

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Thought Leadership

When it comes to PR effectiveness, there’s no school like the old school

Thought Leadership

Why great campaigns don’t happen without discipline and dependability

Thought Leadership

Why are B2B brands so bad at naming?

Thought Leadership

Marketing strategy anarchy: Can you get every stakeholder on the same page?

How to refresh your brand without losing brand heritage

How to expand your B2C brand into B2B

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Thought Leadership

Get on the shortlist before your customers even compile it

How to sharpen reporting for B2B marketing campaigns

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Thought Leadership

Customer journey planning for construction and engineering marketing

Wallpaper image with animals in frames

Thought Leadership

Once more with feeling – how to develop B2B personas

Thought Leadership

The power of an EPIC idea

How to deal with competitors copying your product or service

Lesniak Swann and Don't be Shy logos

Lesniak Swann expands digital offer with Don’t be Shy acquisition

How to speak the language of the boardroom as a marketer

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Thought Leadership

Distinctive brand assets – the secret weapon for B2B marketers

Driving excellence in STEM Marketing

How to make your B2B offering sing on social media

How marketing managers can stress-test the positioning of their product or service

How to create a marketing strategy for a product or service your audience doesn’t even know they need

Demand Generation? Lead Generation? Brand Awareness? How to decide which campaign you need.

Thought Leadership

How excess share of voice helps cut the crap in PR reporting

Thought Leadership

The formula for your next B2B marketing campaign