How to

How to make your B2B offering sing on social media

11 Apr 2024 By Matt Hicks 4 min read

B2B brands and social media don’t always seem the most natural of pairs. When you think of a typical social post, you generally imagine something fun, punchy and provocative. Things that (if we’re being really honest) B2B brands characteristically are not. Propositions can be wordy and abstract; content can be serious and straitlaced.

But it doesn’t have to be, if you go about it the right way. Here are some dos and don’ts to help your B2B product or service engage on social media.

What to say about your B2B offering on social media.

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Matt Hicks

Strategy Director

Matt has worked in senior B2B marketing roles around the world for 20 years. Much of his career has been spent in-house, leading global projects for industry specialists such as Mammoet, Orbia and Bitdefender. Matt leads the strategy and performance teams at Lesniak Swann, ensuring that clients benefit from high-quality thinking throughout projects, and high-performing campaign activation that’s keenly aligned to commercial goals

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