How to
How to make your B2B offering sing on social media

B2B brands and social media don’t always seem the most natural of pairs. When you think of a typical social post, you generally imagine something fun, punchy and provocative. Things that (if we’re being really honest) B2B brands characteristically are not. Propositions can be wordy and abstract; content can be serious and straitlaced.
But it doesn’t have to be, if you go about it the right way. Here are some dos and don’ts to help your B2B product or service engage on social media.
What to say about your B2B offering on social media.
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