How to
How to expand your B2C brand into B2B

Running a successful business is, at its core, all about growth. The old adage that ‘If your business isn’t growing, it’s dying’ may be a touch extreme – after all, every business experiences plateaus and shrinkages from time to time. But expansion remains the key signifier of a business on the up.
For many B2C businesses, the B2B market for their products or services remains untapped and ignored. But that market may just represent a readymade opportunity for real, lasting growth. There’s no need to radically pivot either the core brand or the business’s day-to-day
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