How to

How to make your B2B offering sing on social media

01 Jul 2024 By Alexander Swann 7 min read

Every marketer knows the pain. 

You get yourself all giddy about a campaign concept or brand strategy. It’s brilliant, it’s original and it cannot fail. So you present it to the ‘higher-ups’ to get sign-off, and… They’re not seeing it. They’re unmoved, unconvinced and unwilling to give you the budget you need to move forward. 

More often than not, the issue isn’t with your marketing plan – it’s with the way it’s being communicated. To C-suite executives, it can sometimes feel like marketers live in a parallel universe – one

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Alexander Swann

Managing Director

Alex is joint founder of Lesniak Swann, and is responsible for the strategic direction of the business and its clients. Informed by his experience in the financial sector, Alex is focused on delivering tangible returns on marketing spend for clients.

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