Unfair competitive advantage
We’re the B2B marketing agency for brands that operate in complex or highly technical sectors.
Nuaire
We brought music into B2B marketing, using a bold heavy-metal aesthetic to launch Nuaire’s new fire-safe metal air brick. The campaign combined striking visuals, playful messaging and multichannel execution to engage architects and specifiers.
TalkTalk Business
We redefined the telecoms giant’s brand with a demand-gen campaign shaped around smart IT leader insights.
Who we are
We believe that the most effective B2B marketing combines strong technical understanding with fresh, exciting creative ideas.
Our services
From rebrands to event stands; from PR to CRM. We’ve done – and do – it all.
Strategy
Joined-up thinking from seasoned B2B marketers. We’ll find the most effective ways to build distinction and differentiation in your target markets.
Brand development
Build a brand moat that drives business value and greater marketing return on investment. We’ll develop the full package including positioning, messaging and visual identity.
Creative
Inspiring creative ideas that drive campaigns to greater success. Our EPIC concepts are built for use across brand and demand activity for ultimate creative effectiveness.
PR and media relations
Earn trust and build share of voice with key media. Our specialist writers have an impressive network of connections across trade media, influencers and national journalists.
Digital build and setup
Whatever your goals, we have the digital solution to suit. From UX-led websites to ingenious martech stacks, our digital projects are as effective as they are easy to adopt.
Go to market
Demand generation. Thought leadership. Brand awareness. Our GTM track record speaks for itself, with £millions in sales pipeline and revenue generated for clients.
Content
Ignite your campaign with smart, scroll-stopping owned across the customer journey. From snackable short form video to technical white papers and CPDs.
Sales and marketing alignment
Commercially focused thinking that aligns marketing with sales and the wider business. Ensuring maximum effectiveness and benefit to the bottom line.
A few recent, shiny awards
Best PR Campaign - Bronze
Challenger Brand
Internal Activation
Best Campaign That Never Ran
PR agency of the year
B2B: PR - Bronze
Best Big Budget Campaign
Business-to-Business Master
Don’t just take our word for it…
Reynaers
Lesniak Swann’s deep understanding of the construction sector and their creative-meets-strategic approach helped us to elevate our brand presence. The team are extremely dedicated and delivered a remarkable media reach.
Samantha Hill
Head of Marketing, Reynaers UK
M&S Corporate Gifts
The team has been a joy to work with. Our debut campaign with them was an unqualified success, helped set new sales records for M&S Corporate Gifts, and led to our relationship becoming ongoing.
Roshni Patel
Marketing Manager, M&S Corporate Gifts
Avantis Education
The team’s campaign was exactly what we were after in terms of establishing Avantis Education as a pedagogical thought-leader. The content made a real impact on our audience, and set a very high bar for our future campaigns.
Gillian Rhodes
CMO, Avantis Education
TalkTalk Business
The campaign was thoughtfully planned and beautifully executed. It bolstered our thought-leader credentials, generated lots of positive engagement, and shifted customer conversations – exactly what we wanted.
Katy Colman
Enterprise Marketing Manager, TalkTalk Business
Uber for Business
The team nailed it. They created a strategy that considered and catered to our key personas and their challenges at a turbulent time, when roles, wants and needs are so in flux.
B2B Marketing Lead
Uber for Business
Thought Leadership