Job Spec

Content & Social Media Manager

Location: Manchester
Employment Type: Full-Time
Reporting to: Senior Account Manager - PR & Content
Salary: £36,500 - £40,000 per annum (depending on experience)

Job Overview

We’re looking for a Content & Social Media Manager to join our PR and Content team.

This is a content-first role with a strong focus on social. Sitting within the PR & Content team, you’ll be responsible for planning, creating and managing content that helps our clients build visibility, credibility and engagement across multiple channels.

You’ll work across a range of B2B clients, as well as supporting our own agency marketing. A key part of the role will be identifying opportunities within existing PR, thought leadership and campaign content and turning it into engaging, multi-format content that extends reach and impact.

The ideal person will be ideas-led and proactive. Someone who can take a message or insight and bring it to life across the right formats and channels, rather than defaulting to a single approach.

This is a client-facing role in a fast-paced agency environment, so you’ll need to be organised, proactive and confident working with both clients and internal teams.

Key Responsibilities

Planning and delivering content and social media activity across a portfolio of B2B clients
Developing content plans aligned to client objectives and campaigns
Managing content calendars, scheduling and publishing
Leading community management and audience engagement
Creating content across formats, including social posts, blogs, case studies and campaign assets
Identifying opportunities to repurpose PR, thought leadership and campaign content into new formats to maximise reach and value
Taking a channel-agnostic approach, matching content to the most effective formats and platforms
Supporting employee advocacy and influencer-style activity, particularly on LinkedIn
Working closely with PR, creative and account teams, including briefing and collaborating with our creative production team
Monitoring and reporting on content and social performance, using platform analytics and GA4 to understand what’s working and why
Analysing performance data to make informed recommendations and continuously improve content effectiveness
Tracking content activity against wider campaign and client objectives, helping demonstrate the impact of content on engagement, traffic and lead generation
Supporting Lesniak Swann’s own social and content activity

Requirements

Up to 5 years’ experience in a content, social or B2B marketing role
Strong experience creating social-first content, particularly for LinkedIn
Ideas-driven, with the ability to turn one concept into multiple engaging content formats
Confident in managing social channels and content end-to-end
Experience in content repurposing and adapting content across formats and channels
Strong writing skills and the ability to simplify complex topics
Experience in community management and audience engagement
Comfortable using analytics to evaluate and improve performance
Organised, proactive and able to manage multiple projects
Confident working with clients and internal teams