An enterprise-ready rebrand
Process
Stakeholder interviews
Audience research
Competitor research
Brief development
Strategy development
Creative concept development
Messaging development
Content production
Launch planning
Performance tracking and optimisation
The Challenge
TalkTalk Business has ambitious growth plans, building on its already enviable list of SME and enterprise clients. To do this, it needed to ensure it had a brand platform in place that would allow for targeted, distinctive communications to different audience groups.
Following the demerger from TalkTalk Group, this meant redefining what their brand stood for from the ground up. But we also needed to protect highly valuable brand equity – taking the best of what already existed and evolving it into an effective B2B brand with clear separation from any consumer connotations.
The Response
We conducted a root and branch research project to ensure we knew exactly what the new TalkTalk Business should stand for. This included internal stakeholder workshops, competitor analysis and extensive customer interviews.
From there, we built a brand platform that set the business apart as a clear, distinctive voice in a crowded market. Defining position, messaging, personality and tone of voice.
Then we codified the look: logo usage, colour palette, typography and distinctive brand assets such as the hive-inspired ‘Beecon’ hexagon. The latter conjures connection, resilience and tirelessness – a visual shorthand for how TalkTalk Business works.
