Lesniak Swann expands digital offer with Don’t be Shy acquisition
We’re delighted to have completed the acquisition of B2B marketing agency Don’t be Shy, helping to broaden our digital expertise in services including performance campaigns and marketing automation.
Manchester-based Don’t be Shy, a HubSpot Platinum partner, boasts an impressive track record in bringing the latest technology to successful B2B campaigns. Clients include the business divisions of M&S, TalkTalk and Uber, and it has won a range of awards including being crowned The Drum’s B2B Agency of the Year.
As Lesniak Swann MD Alex Swann explains, the move is the latest step in an ambitious growth plan that has moved at speed over recent years.
“The Don’t be Shy team has a great reputation in the B2B space, particularly for how they combine a strategic approach with technological expertise. We felt it was a natural step to bring them on board – it means we can offer a best-in-class service in digital alongside our existing award-winning capabilities in strategy, creative, PR and campaign delivery.
“The last few years has seen rapid growth for the business, and we are expecting a double-digit increase in revenues this year too. The greater range and quality of services we can now provide in-house positions us for further expansion as we close in on our next target of £5m annual net revenue.”
The move marks Lesniak Swann as one of the fastest growing B2B specialists in the UK with expertise in delivering global campaigns across industrial, construction, telecoms and tech market sectors. Clients including TalkTalk and Uber join an already impressive roster of major brands such as Michelin, Finning Caterpillar and Polypipe.
The acquisition also provides us with a base in central Manchester, a city with a reputation for hot-housing some of the B2B marketing industry’s biggest and best agencies. Swann continues:
“Alongside the digital capabilities bringing Don’t be Shy on board offers us, their location in the Northern Quarter of Manchester provides us with a great base for further expansion – in particular as we look to bring the enviable track record we have for highly creative, commercially focused B2B campaigns to sectors such as telecoms, tech and more.”