Lesniak Swann continues international expansion with new client wins

Industrial marketing specialist Lesniak Swann continues to build an impressive international roster – and now has more clients based in Brussels than it does in its home city of Stoke on Trent.

Having already secured an EMEA-wide media relations brief with KBR, complementing a number of long-serving pan-global clients including Michelin, the agency is now also working on a global basis with Norgren, part of IMI plc. as well as several international clients based in Belgium. This includes an expanded remit with Etex Group, for which it is working on a number of major multi-region campaigns with the Promat brand.

Global and EMEA work accounts for a significant proportion of the agency’s billings, and spans across key services including strategy, creative, PR and content. Lesniak Swann managing director Alexander Swann explained:

“The continued international growth of our B2B services is great proof that what we do cuts through and creates the right impact – not only with technical audiences in the UK but also across different markets, languages and cultures.

“International campaigns tend to be highly demanding but also really satisfying to work on. They require additional skills and experience in terms of understanding what strategic and creative ideas are going to work outside of the UK, as well as knowing how to equip regional marketing teams with what they need to roll out campaigns where this is being done in-house.”

The news comes shortly after the agency notched a clutch of wins at the Construction Marketing Awards, including the coveted PR agency of the Year category. It has plans to grow revenues to over £5m in the coming years and recently hired an in-house marketer to help promote the work it does in specialist sectors such as construction, engineering and chemicals.