Industrial marketing agency Lesniak Swann has appointed industry stalwart Rob Morrice as chairman, with a brief to help drive the agency’s ambitious expansion plans.

Lesniak Swann has a burgeoning list of international accounts with big name brands including Michelin, Polypipe, Norgren IMI, Etex Group and Caterpillar dealer Finning UK and Ireland. Having just posted a 31% annual growth in profits and moved into larger new offices at the redeveloped Spode potbank in Stoke, the agency is expecting to continue on a similar trajectory into 2024 and beyond.

The experience Morrice offers from previous successful stints leading Smarts and Stein IAS will help to ensure the agency is best positioned for this further growth. Over ten years Morrice took Smarts from start-up to being worth £4 million. While his 18 year tenure at Stein saw him transform an ailing agency into one generating revenues of more than £15 million a year.

Alexander Swann, managing director of Lesniak Swann observed:

“Rob is a legendary name in B2B marketing circles and has an extremely impressive track record developing agencies on a global scale – most recently with Stein IAS.

“The past few years have been a great success for us with a range of important new client wins and delivering continued commercial impact for our established clients. We’re delighted Rob has agreed to join us and help to guide our next phase of growth, especially as he has such a wealth of knowledge in working in our client’s sectors such as construction and engineering.

“He’s already brought his signature ice machine with him so feels right at home.”

Rob Morrice commented:

“Demand for good quality B2B marketing agencies continues to increase – and Lesniak Swann are ideally placed to grow in tandem with this trend. In fact we expect growth of the business to be quite rapid with a trebling in size planned for the next few years.

“I’ve been really impressed by the ambitious and talented people we have right through the Lesniak Swann team, in part as it reminds me of when I started at Stein IAS. Back then there was a similarly high level of talent and drive that proved to be a magic combination.

“I’m also really excited by the team’s passion for producing excellent creative work and the strong commercial results this has brought for clients. Pleasingly they’ve had some major award wins for their work – including a Marketing Week Masters in B2B – that we’ll be aiming to build on!”