Client
Cashfac
Sector
Fintech (SAAS)
Process
Persona Research, Messaging Framework, Information Architecture, UX Planning and Wireframing, Web Design and Development
Cashfac is a global fintech company configured for the digital age. Their Operational Cash SaaS Platform is the first of its kind and the world’s most-deployed virtual banking system. Showcasing Cashfac’s one-of-a-kind platform to four different audiences.
The challenge
Cashfac is a true innovator, but they were struggling to communicate their USPs across multiple segments and sectors.
They needed an insights-first website to elevate their brand, showcase their solutions, and compel four audience personas towards conversion.
Our response
- We conducted in-depth audience research to uncover messaging nuances across four personas and five priority industries.
- Reimagined and realigned the information architect to reflect insight-led user journeys; meeting the needs of buyers and the business.
- Designed and developed a slick new website that confidently showcased Cashfac’s unique offering.
- Elevated the existing brand and created a thoughtful user experience across all page templates.
- Honed the site’s performance with ongoing support, CMS training and optimisations.
The reaction
“The team understood the brief from the get-go, adding much-needed structure and creativity to the project. The website has transformed how we market our product. It drives performance and allows us to make effective, real-time content changes, and has significantly improved the user experience. From account management to development, the project was a pleasure – which is rare in this sector.”
Jack Rees, Head of Marketing, Cashfac.
