Snapchat geofilters are designs that can be overlayed on Snaps that Snapchat users share with friends. They are only available within a geofenced area. The process involves a user taking a selfie, or photograph and then swiping left to view available filters. which are laid over the top of their photograph.
We used geofilters for Wing Yip as a means of peer-to-peer brand promotion. In-store shoppers who shared photos of themselves with the geofilters were essentially brand ambassadors.
The creative used for the geofilters was kept fresh and relevant throughout the year. The creative used was intended to be fun, and was used to tie in to events or festivals such as Christmas and Chinese New Year.
Fun elements of the creative were carried through to the online store. The messaging Winner, Winner Wing Yip Dinner , thought-up by Lesniak Swann has also been used in homepage banners.
Some examples are pictured.