Pylon, based in Florida, design and develop Michelin Wiper Blades. We began working with them when we realised that there was a need for a dedicated microsite to support the launch of a digital campaign in the US.
We created a microsite, as part of the Michelin site, to showcase the range of Wiper Blades available to buy in the US. Consumers cannot buy directly from Michelin so users needed to be able to navigate directly to a website where they could buy online or get directions easily to their closest retailer. Minimising the steps the consumer needs to take and breaking down the barriers to purchase was front of mind throughout the project.