Michelin Travel Partner specialise in MICHELIN tourism products such as:
- Tourist guides
- Hotel and restaurant guides
- Maps and road atlases.
- More notably they produce the MICHELIN guide, famous for awarding restaurants, hotels and guest houses across the world with Michelin Stars.
They had 2 websites for their different customers:
- Retail – aimed at the end user.
- Trade – aimed at trade customers such as bookshops.
The data entry was becoming repetitive and it was decided that the 2 websites should be merged into one.
The existing websites were over 5 years old and not responsive. The user journey was in need of simplifying to get visitors to products easily.