The client’s brief stated that their existing websites were busy and that they wanted users to have a clean and simple experience when visiting the website. The existing menu on the retail website felt overwhelming when opened up – with lots of categories to choose from.
Another key change required was to make the website responsive for all devices.
Lesniak Swann kept this in mind when creating the initial wireframes for the website. The wireframes included a simplified menu and search function. Aswell as this we designed the homepage to include category blocks to get the users straight to products.
As Michelin had recently launched new branding, the websites were due a new look and feel.
When the wireframes were converted into design we kept it clean and simple with a large homepage banner to promote popular products and new releases.