Client
Kognity
Sector
Educational Technology
Process
Audience and Brand Workshops, Information Architecture, UX Planning, New Logo and Look-and-Feel, Brand Video
Helping a Swedish edtech firm fulfil its true potential – by giving stakeholders the tools needed to succeed. Swedish edtech firm Kognity offers an award-winning learning platform that combines the power of technology and textbooks to create an elevated learning experience.
The challenge
With the EdTech market increasingly crowded, Kognity’s CEO and proud co-founder knew the business needed a bold rebranding, a clearer proposition – and a website that would bring both to life.
Our response
- We devised an accessible, stakeholder-friendly brand proposition that could fuel Kognity through the next few years of growth.
- Crafted a unique new visual identity for Kognity, inspired by ‘old-skool’ school ephemera – textbooks, reward stickers, prefect badges and so on.
- Wireframed and built a beautiful new website designed to feel intuitive, engaging and thought-provoking.
- Harnessed animation and video content to inject kineticism into Kognity’s new branding – both on the website and across social.
The reaction
“The team were really nice to work with – clear processes and open communication throughout. The team gave us pushback when it was needed, but they always listened, too. It’s been a great pleasure partnering with this highly skilled agency.”
Fredrika Bennison, Vice President of Marketing, Kognity.
