Lesniak Swann worked in tandem with John Pass’s specialist jewellery copy-writer, to take the concept of the ‘Rolex Room’ and make it ‘live’ on their website. Using high impact photography provided by Rolex, John Pass can now use specific products as the entry point to the ‘Rolex Room’ experience on their website.
‘Enquiry’ buttons are positioned at strategic points on the product pages to maximise conversion and contact forms are pre-filled based on the specific model chosen by the user. The data captured from the user online now alerts staff to which specific model of Rolex is of interest and allows the user to arrange an appointment in-store.
Despite the enhanced product information on the site, buying a Rolex from John Pass remains a highly personal and exclusive experience. The Rolex section of the John Pass website now introduces the team, their extensive experience and the high levels of product knowledge that wait for a customer in-store.