Sector specific personalised communications
The ‘Ready Steady Grow’ campaign went live in the months leading up to the festive period to inform existing and potential customers that they could raise funds to help them make the most of the potential trade.
The funds may be needed in order to purchase stock and equipment, or market their business in order to get a share of the busy Christmas trade.
The campaign built on the territory from the previous work, both in the headline approach and visually, communicating Capify’s USP of one-to-one advice resulting in a better funding solution for the recipient’s business.
Each image visually communicated growth and were tailored for personalisation purposes. Animation was added to suitable media such as web banners and social media.