A fresh, new website for Walsall Adult and Community College

Traditionally seen as a provider of supported learning, Walsall Adult and Community College (WACC) came to Lesniak Swann for a fresh, vibrant new website. A college website that would appeal primarily to ‘mainstream’ 16- to 19-year-olds, as well as attract the attention of learners up to the age of 30 and local employers. Strong sense … Continued

Use site speed to improve SEO without any content changes

site speed

Is not getting the basics right harming your digital visibility? Effective Search Engine Optimisation (SEO) can mean the difference between a site that gets results and one that does not. However, many organisations receive conflicting advice about what contributes to higher natural (or organic) search listings. How can an organisation improve their SEO? Using backlinks, … Continued

Stoke on Trent College

Stoke on Trent College

Website design and development that really delivers in terms of user experience and functionality.

Brand identity seals college merger

In February 2016, Rotherham College of Arts and Technology and North Nottinghamshire College came together to combine their strengths, offering increased educational and training opportunities to meet the needs of employers, adults and school leavers, while contributing to the hearts of the local communities. To complete the merger, the two colleges decided to form a … Continued

Is it time for a career-focused college prospectus?

On 25th February, Education Secretary Nicky Morgan addressed the Association of Colleges, and posed an important question about FE colleges and career focus. After highlighting that there are currently 13,000 qualifications available to 16-18 year olds, she asked: “How can a student know what the best route is for their chosen career? How can a … Continued

Google removes right-hand side ads – what does this mean for you?

On 22nd February Google finalised their roll-out of the removal of right-hand side ads from Search Engine Results Pages (SERPs). Following the move, ads now only show at the top and bottom of the results page, and in some instances, this will lead to more ads being shown at the top, pushing down organic results. … Continued

A DIY digital prospectus allows students to do it themselves.

digital prospectus

Offering an opportunity to understand your students like never before, and deliver communications that are more relevant and engaging. In this article, we’ll look at the benefits of allowing students to build their own digital prospectus, and the savings that can be generated as a result. Print prospectus vs digital prospectus For many FE Colleges today … Continued

Lesniak Swann Account Managers celebrate PRINCE2 certification

Two of our Account Managers are celebrating, after having recently received their PRINCE2 Practitioner qualifications. After completing the Foundation course, the Account Managers passed their Practitioner exams with flying colours. Account Managers have been aligning PRINCE2 strategies with existing project management methods, and have already seen the benefits. Jo Holdcroft, Account Manager at Lesniak Swann … Continued

Thursday night at 7pm and why it’s important to education marketers

Research with one of our FE colleges has found that the most popular time for starting and submitting an application is on a Thursday. Over the week, over 60% of applications are submitted outside of college opening hours. Here’s a breakdown of the key information from the research:   Applications started There are two key … Continued

Putting student needs at the heart of the admissions process.

With recent changes to the FE landscape, we’ve been researching and working with some of our Further Education clients to understand how students make the crucial decision about where to study, and why the application and enrolment process plays such a key role in attracting students. The FE landscape is changing dramatically, with more students … Continued

How College applications are influenced by eCommerce

Research has revealed that students applying to further education institutions prefer to browse and buy their courses online. Websites based on an eCommerce structure have been shown to be more successful in gaining applications, as students are accustomed to eCommerce websites which provide a variety of sophisticated search tools and navigation paths. Rather than funnel … Continued

Mobile access to College websites increases to 40%

During the final quarter of 2013 Lesniak Swann analysed the web traffic of several of their College clients, and conducted research with students to further their understanding of what creates a great website. Integrated communications agency Lesniak Swann has been conducting research into the internet habits of college-age students, and has made some important discoveries. … Continued