Make information easy to find
Users spend 70% of their time online looking for information, so the chances are, if they’re on your website, they’re looking for information.
When users arrive on your website, make information easy to find. eCommerce functions such as filters, menus and search boxes should all be prominent. Make use of analytics to see where customers visit most often, and provide quick-links to these pages from the homepage. A flexible CMS will help you to quickly respond to traffic patterns.
Depending on what stage of the buying process your customer is at, they will be looking for different types of information. Employees researching several options will want quick access to general information, whereas those making the final purchasing decision will want detailed information. Sales staff or end-users might be looking for trouble shooting information or to reorder items. Provide various levels of information, from quick-view boxes to downloadable brochures and manuals. The right design and navigation can allow all of these users to find the information they’re looking for easily and quickly.