Training by Lesniak Swann

We run regular training sessions for our staff and our clients on a wide range of essential marketing and digital topics.

The aim is to provide an opportunity for people to gain new skills and understanding to help them grow within their job roles and optimise their performance.

The sessions are held in Stoke and are open to external attendees, too. Training is free to staff and clients up to a maximum number of places. If you’re not a client (or staff), the cost is £250 per session.

If you or your colleagues would like to attend, get in touch with your Account Manager for further details and to book a place on your chosen course. If you’re not a client, please contact us to book your place.

Free course from digital agency

Project Management

This course will benefit marketing professionals looking to better manage their projects, help in decision making and define clarity on project end goals. The course will deliver an understanding of project management, and explain some common tools (such as project indication documents, negotiating strategies and project plans) used to successfully deliver projects on time, on budget and completely. Malcolm Smith is an award-winning trainer and lecturer on presenting, selling, negotiating and public speaking.

Course Date
Thursday 24th January 2019

Time
9:30am – 5:00pm

Location
The Moathouse, Stoke

Strategy

This interactive course teaches how strategic approaches can be used within your business, the advantages of strategic planning, and how to use structured thinking to populate communication plans. Real life situations are used on the day, with three levels of strategic approach: brand strategy, communications strategy and overall business strategy. After the course, attendees will understand how to develop and test strategy as well as how having a strategic framework within your business will help to measure progress. The course is led by Danny Herbert, Managing Director of Spring Thinking, who add value and experience to a variety of businesses and brands. The training session is a combination of lectures and interactive sections and is suitable for a mixture of client/agency audiences.

Course Date
Thursday 28th March 2019

Time
9:30am – 5:00pm

Location
The Moathouse, Stoke

Insightment

Often described as the halfway house between marketing and creative, true ‘insight’ can be elusive. Some of the most successful campaigns start with key insights; after this course attendees will leave with inspiration, tips for creative thinking, and skills to create these insights. Attendees will learn an intensely practical approach to unlocking business problems using the power of playful creativity. The course is based on the book ‘The Inspiratorium’ by award winning author, Anthony Tasgal. Tas also acts as course director for the Chartered Institute of Marketing and the Market Research Society.

Course Date
Tuesday 21st May 2019

Time
9:30am – 5:00pm

Location
The Moathouse, Stoke

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