Why is it normally difficult to tell when students are online?
Due to the various laws surrounding children’s online privacy and protection, it is difficult to track Internet use and website traffic of under 18s. So knowing when KS4 students (ages 14-16) are online and accessing a FE college’s website can be very problematic.
Students accessing FE college websites from their school or family computer may not be captured, or may be captured as the wrong age, depending on the settings on the device they use. Students under the age of 18 accessing FE college websites from their own devices may not be captured in demographic data at all, as Google Analytics (GA) does not track visitors who are under 18, using connected accounts like email and social media to determine user age. Unless their behaviour is accounted for somewhere, GA data is likely to be misleading for many FE college websites.
Using online application and enrolment technology, we can better track student website preferences, and find out when students start and submit their online applications.