Offering an opportunity to understand your students like never before, and deliver communications that are more relevant and engaging. In this article, we’ll look at the benefits of allowing students to build their own digital prospectus, and the savings that can be generated as a result.
Print prospectus vs digital prospectus
For many FE Colleges today there is a battle being waged; between a digital-first approach to communications, and a long-established norm of printed communications.
Despite a surge in investment by the Education sector in social media and digital channels, students and their influencers (parents, friends, teachers) still value a printed prospectus. It is accessible, easy-to-digest and is one of the first contacts students may have with an FE provider.
In recent years, many Colleges have addressed the gap between digital and print communications with a condensed printed prospectus, which points to more detailed information online.
However, these printed prospectuses still have a lot of content to cover, and by necessity have to dramatically reduce the level of detail that can be included, particularly when it comes to course content. They are also expensive to produce, and become out-of-date quickly, needing to be reprinted and often leading to a lot of waste.
Historically, printed prospectuses include information on every department, every course, every facility and every option available for students. Not only does this present a problem with information overload, it is a very carbon-intensive way to communicate with students. Colleges printing yearly batches of prospectuses waste thousands every year on pages that aren’t relevant to the reader.