B2B agency scores a hat-trick of new clients

Specialist B2B marketing and PR agency Lesniak Swann has scored a hat-trick of new clients, across its key capabilities of marketing strategy, creative campaign development and PR.

The first of the trio of new clients is F. Ball and Co Ltd, the UK’s leading manufacturer of flooring adhesives and floor preparation products for the contract flooring industry. Lesniak Swann beat off strong competition in a competitive pitch to secure the role as lead creative agency for the established, market leading adhesive brand.

Fire stopping specialists FSi has also signed up to work with Lesniak Swann, again following a competitive pitch process. The primary focus of the agency’s work for FSi will be to deliver a national trade PR campaign that establishes and reinforces the brand’s position as the industry’s fire stopping expert.

Aluminium window manufacturer, Reynaers UK Ltd, completes the hat-trick of client wins for Lesniak Swann. The company has commissioned the agency to work alongside its in-house marketing team to provide high-level strategic marketing support as well as brand and lead generation projects.

Alex Swann, Managing Director for Lesniak Swann, said: “Winning new clients is always exciting, but to win three in three months is a real achievement.

“All three companies work in the construction and built environment sector. They address a range of different B2B audiences and have complex routes to market, which is exactly the sort of client we love to work with.

“It’s also a testament to the team that we’re winning work that cuts across disciplines and involves a combination of services. We pride ourselves on our agnostic approach to addressing the commercial challenges a company faces rather than provide a one-size-fits-all approach.

“We always look at how best we can address the challenges and devise a solution which includes recommendations on a range of marketing strategy, brand development, creative campaigns and PR services needed to achieve it. Our clients frequently say that it’s this fresh approach that makes us stand out from our competitors.”

The client wins come at the end of a successful year for the Stoke based agency, having been named as one of the best places to work by Campaign Magazine and nominated for the Chartered Institute of PR’s Pride Awards.