Think inside the Boxer - A VR Tour for Nuaire

A Lesniak Swann client for almost seven years, Nuaire is the UK market leader in domestic and commercial air handling solutions – and is renowned for the highest levels of innovation.

With the imminent launch of Nuaire’s brand new range of ‘Boxer Packaged Solutions’ (BPS) commercial air handling units, the company asked us to create a truly innovative way of showcasing its latest technology.


A factory tour like never before

In short, a factory tour was required. But no ordinary one. To give as many specifiers and contractors as possible the opportunity to see the BPS range – and gain a true insight into Nuaire’s impressive manufacturing facility in Caerphilly – it was decided that nothing short of a Virtual Reality film would do.

Taking responsibility for all project management, scripting and storyboarding, Lesniak Swann teamed up with Cardiff-based On Par Productions to create a VR tour that would give an incredible virtual view of Nuaire’s factory and its new BPS air handling range.

Following a recce at Nuaire, filming took place earlier this year, with the finished VR film being revealed at the Boxer Packaged Solutions launch in June 2017.

Key facts for specifiers

Taking viewers on a full 360° journey of the Nuaire manufacturing facility, the VR tour also highlights the features available with the BPS range, all to encourage the tightest of specifications from sales consultants and specifiers.

Themed ‘Think inside the Boxer’, the Nuaire BPS launch was a great success and included trade advertising, emailers and a specially created microsite.

A real breath of fresh air

As you can imagine, the Lesniak Swann ‘Think inside the Boxer’ VR tour worked particularly well with Google’s Cardboard viewers – as the photographs show. It also demonstrated how Lesniak Swann’s approach to new product launches really is a breath of fresh air.

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