20% online uplift for Mammoet leads to PR award nomination for Lesniak Swann
B2B marketing agency Lesniak Swann has been shortlisted for a PR award in the West Midlands’ regional PRIDE awards organised by the Chartered Institute of PR.
The agency, who added PR to its service capabilities last year, has been shortlisted in the category celebrating the best use of content for work with its client, heavy lifting and transportation expert, Mammoet.
“Remaining at the forefront of customers minds, especially when the purchasing cycle between projects can be many years, is a challenge for many B2B companies,” explains Matt Hicks, head of strategy and content for Lesniak Swann.
“Many of Mammoet’s customers involved in the delivery of large-scale energy and civil engineering projects can typically go for years between purchase requirements. We implemented a digital content strategy transforming its highly respected magazine, Mammoet World, from an annual print publication to a digital always on resource and generated a stream of topical and relevant thought leadership content.”
The content campaign generated a 20% increase in impressions across Mammoet’s social channels, and increased engagement by 20% compared with figures prior to the launch of the thought leadership campaign.
The nomination rounds off a successful twelve months for Lesniak Swann who recently celebrated a number of new client wins and being named as one of the best places to work by Campaign Magazine.