# Lesniak Swann > Get an unfair competitive advantage for your B2B product or service\. Whether you need UX, PR or an EPIC campaign idea, our award\-winning team will craft a strategy that gets you tangible ROI\. Generated by Yoast SEO v28.1, this is an llms.txt file, meant for consumption by LLMs. ## Pages - [About us](https://lesniakswann.com/about-us/) - [Contact](https://lesniakswann.com/contact/) - [Expertise](https://lesniakswann.com/expertise/) - [Privacy Policy](https://lesniakswann.com/privacy/) - [Insights](https://lesniakswann.com/insights/) - [Homepage](https://lesniakswann.com/) ## Posts - [Your B2B content whiffs of AI\. Here are three ways to de\-stink it\.](https://lesniakswann.com/insights/thought-leadership/your-b2b-content-whiffs-of-ai-here-are-three-ways-to-de-stink-it/) - [Feel like finance are judging you? Here’s what CFOs wish B2B marketers knew](https://lesniakswann.com/insights/thought-leadership/what-cfos-wish-b2b-marketers-knew/) - [How to tell if you’re a Left\-Brain or Right\-Brain Marketer \(and why it matters\)](https://lesniakswann.com/insights/how-to/how-to-tell-if-youre-a-left-brain-or-right-brain-marketer-and-why-it-matters/) - [How to fix sales vs marketing squabbles: advice from five B2B thought leaders](https://lesniakswann.com/insights/thought-leadership/how-to-fix-sales-vs-marketing-squabbles/) - [Four things B2B marketers can learn from Nike’s dramatic decline \(yes, really\)](https://lesniakswann.com/insights/thought-leadership/four-things-b2b-marketers-can-learn-from-nikes-dramatic-decline/) ## Authors - [Anastasia Moore](https://lesniakswann.com/insights/post-authors/anastasia-moore/) - [Joe Madden](https://lesniakswann.com/insights/post-authors/joe-madden/) - [Maria Adamo](https://lesniakswann.com/insights/post-authors/maria-adamo/) - [Charlotte Almaas\-Jacobsson](https://lesniakswann.com/insights/post-authors/charlotte-almaas-jacobsson/) - [Maggie Morrissey](https://lesniakswann.com/insights/post-authors/maggie-morrissey/) ## Case Studies - [A brand platform for business growth](https://lesniakswann.com/our-work/a-brand-platform-for-business-growth/) - [Audience insight meets scroll\-stopping creative](https://lesniakswann.com/our-work/audience-insight-meets-scroll-stopping-creative/) - [Simplifying solar for roofing audiences](https://lesniakswann.com/our-work/bmi-redland/) - [Strategic humour gets serious results](https://lesniakswann.com/our-work/axair-revolting-campaign/) - [Making Promat the go\-to for structural steel fire protection](https://lesniakswann.com/our-work/b2b-lead-generation-case-study-promat-lesniak-swann/) ## Vacancies - [Midweight Designer](https://lesniakswann.com/vacancies/midweight-designer/) - [Senior Creative](https://lesniakswann.com/vacancies/senior-creative/) - [Lead Creative Producer \- Video \& Generative AI](https://lesniakswann.com/vacancies/lead-creative-producer-video-generative-ai/) - [Digital PR \& Content Manager](https://lesniakswann.com/vacancies/digital-pr-content-manager/) - [Content \& Social Media Manager](https://lesniakswann.com/vacancies/content-social-media-manager/) ## Categories - [Thought Leadership](https://lesniakswann.com/insights/category/thought-leadership/) - [How to](https://lesniakswann.com/insights/category/how-to/) - [News](https://lesniakswann.com/insights/category/news/) ## Sectors - [Construction](https://lesniakswann.com/insights/sector/construction/) - [Engineering](https://lesniakswann.com/insights/sector/engineering/) - [Technology](https://lesniakswann.com/insights/sector/technology/) - [B2B Marketing](https://lesniakswann.com/insights/sector/b2b-marketing/) - [Telecoms](https://lesniakswann.com/insights/sector/telecoms/) ## Services - [Strategy](https://lesniakswann.com/insights/services/strategy/) - [Creative](https://lesniakswann.com/insights/services/creative/) - [PR and content](https://lesniakswann.com/insights/services/pr-and-content/) - [Campaign delivery](https://lesniakswann.com/insights/services/campaign-delivery/) - [Sales and marketing alignment](https://lesniakswann.com/insights/services/sales-and-marketing-alignment/) ## Optional - [Sitemap index](https://lesniakswann.com/sitemap_index.xml)