By combining strategy, creativity and dependability, we cut through the complexity to deliver engaging marketing communications.
Welcome to Lesniak Swann. Making the complex, easy.
Lesniak Swann are a great digital marketing agency to work with and feel like part of our Wing Yip family. We would highly recommend working with them for your PPC campaign.
We saw instant results, and after 6 months the number
of monthly leads had increased by over 500 and cost
per lead reduced 32%.
Lesniak Swann are a Google Partner agency, and can be found listed on Google’s Partner site. Our team is certified in all areas of the Google certification scheme. Many Google Partner digital agencies may only be specialist in one or two areas.
We have experience in setting up and managing ads in a variety of industries. We share learnings between advertisers to ensure all of our clients ads stay well ahead of the game.
Our Digital-team is led by our Head of Digital who is experienced in managing multi-million pound accounts.
PPC and online marketing has come a long way over the years. As a digital agency, Lesniak Swann stay ahead of the game in PPC by keeping in touch with the latest advertising features such as price extensions, image extensions and remarketing lists for PPC ads. Gone are the days where simply setting up ads and keywords will get you in to the top spots. Every company in a given industry will be competing for those same spots. We use our knowledge of paid search to cut out the low quality clicks, and bring quality traffic to your site.
Many of our clients are fascinated by PPC. Have a read of how we do it in our 7-Steps Guide To Successful Search Engine Marketing.
Social media advertising is becoming increasingly popular. They won’t want us to believe it, but we firmly believe some social media sites are using voice recognition to listen to what people are discussing, and using this to serve ads. The results from social advertising sit well with that idea because they have improved across all industries recently. Because we do lots of testing we have a very good idea of what works for each new client.
Have a read of our case study where we combined social advertising campaigns with paid search and remarketing for Stoke-on-Trent college.
With display and remarketing it’s all about getting the right message, to the right person, at the right time. Oh, and bloody good creative, something we leave to our in-house creatives. It’s not just display networks; we consider platforms such as YouTube to be important, too. Such channels require research ahead of launch to understand where your target demographic will see your message. It is like TV advertising, but with more benefits. Our display advertising experts can work with any third-party.
When we write reports to our clients, we believe in giving useful findings. This means tangible actions that will produce improvements in performance. We believe that any good digital marketing agency should be led by such data and findings.
As well as Google Analytics, we also have experience using other platforms. By working with data, we make our performance digital campaigns work harder, and give advice to clients on how to improve site performance.
Having good quality data and great analysis is really important. We check the performance of any website before, during and after campaigns. Things we look at are device split, landing page performance, on-site actions, traffic flows and more.
Our analysis of education-sector websites’ performance shows the sort of findings we can generate.
Given how important digital marketing is to nearly any business, competition for can be intense. A good digital marketing strategy is really important.
As a fully integrated digital agency who specialise in making the complex simple, our digital team is good at giving our clients an advantage. We use all of the latest advertising features to achieve your goals.
We do lots of testing, and therefore great performance is delivered fast. This diagram shows how at the start of campaigns it is best to begin with a large amount of test activity (in grey). This means that we can spend every pound as well as possible. In particular, there should be a deeper focus in month one. By doing this, we quickly build a knowledge-bank of the best performing areas which increases the activity considered ‘business as usual’ / ‘always on’ (in red).
However, our experience in digital marketing means our team already understand which channels, formats and settings work. This is because we already have existing client data. With that in mind, we regularly begin new client campaigns with learnings equivalent to 4-months of knowledge. This means that activity we run gets off to a flying start!
Even for digital marketing activity where we have a lot of learnings and data, we see testing as an on-going process. This is because user behaviour, client-focus, and industries change. We therefore maintain a small percentage of media spend devoted to testing to produce on-going success.
Only the best digital marketing agencies pay attention to every fine detail. We are one of them. We are focused on ensuring we acquire every piece of relevant data possible from your campaign.
In doing so, we spend time optimising activity to squeeze the best returns from media spend.
Implementing the style of optimisation represented in this diagram will allow us to gradually improve results.
As a digital agency, we can also control spend. We direct it to areas that are exceeding the target.